Getting people to download your app

Here is list of key tactics you should use, while reaching out a to blogger:. Brian Dean posted this great technique on how to get influential bloggers to promote your content. He calls it: the content roadshow. I think it can be tweaked to get your app reviewed by influential bloggers.

The gist of it is, find out the bloggers who might have reviewed other apps from your category. Approach them and tell them about your app and how it is better than the previously reviewed app. Then politely ask them, if they would like to review your app too. If they agree, send them required info and make their job as easy as possible as described in the above two tips. One way to get a lot of press for your app, is to reach out bloggers and journalists from other languages which your app supports.

Since app economy is not as prolific in these other languages as that of English, there is a good chance that your app will get reviewed by these foreign language bloggers and journalists. While creating the marketing material for your blog make sure that you focus on that one feature of your app that sets it apart from the competition. Then write powerful copy around that feature to market your app. If you win you get lots of press and mentions. This should help to drive the downloads further.

Some award competitions I found are:. Find those which are applicable for your app and keep an eye on their submission dates. Contests can be a good way to promote your app. You can give them promo codes to unlock In App Purchases for free. Share valuable resources and information there to gain more publicity for your app. Reach out to their admins and give them a compelling reason to share your app with their fans. Always be promoting. Never let go of even one opportunity to put your app in front the users.

Create a compelling one liner about your app and add it to your email signature along with the link to download your app. If you have spent your career in some area related to your app, then this can be a good opportunity to leverage it. With some good blogging, LinkedIn and Twitter activity, establish yourself as the authority in the domain and become the brand ambassador for your app.

Start small first and slowly build up from there. Yes, this can be an effective to way to get those initial users for your social app. Tinder threw exclusive parties at USC. To enter, people had to install the app on their phone. She would go to chapters of her sorority, do her presentation, and have all the girls at the meetings install the app.

Look for online platforms where your ideal customers will also be listed. Then leverage those platforms to introduce your service to these customers. AirBnB has famously used Craigslist to find out people who had great ads for vacation homes.

Here is the full account which you might want to read. These are all the tips, I found out to get as much visibility and promotion to your app, to drive the traction. Do you think I have missed a few you know? Please put them in comments. I will get them added to the main article in a further update.

If you want to stay updated with such useful information which will help you to dominate the App Store, then please subscribe to our newsletter below, or follow us on Twitter MobisoftInfo. I agree to the Privacy Policy. I agree to the Privacy Policy Please select the field.

Thank you for downloading our resource. Subscribe newsletters to stay updated with our resources. In partnership with Citi, YEC recently launched a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Home News. Check out their answers below: Market Your App Up Front Sometimes customers don't even know a mobile app is available.

Talk to People Directly The best way to encourage new people to download your app is to do things that don't scale, like knocking on your neighbors' doors and asking them to download your app.

Share this post facebook linkedin flipboard twitter whatsapp. Did you find this article helpful? Click on one of the following buttons.

Yes No. We're so happy you liked! Get more delivered to your inbox just like it. Please fill in your name. Please fill in your email. Please verify before subscribing. Scott Gerber YEC. This will retain your users and ensure they speak well of your app, which is the number one method of advertising any business.

Make your life easier by using the right app builder that includes all the functionality you need. AppInstitute caters specifically to the small business owner of just about any industry, and offers all you need to get more app downloads; it even includes a day app success plan to get you started to your first app downloads. However, after reading this guide you should have a better idea of how to get more app downloads and rank higher in an app store search. Click To Tweet.

Be clear about what your app does Many app developers assume that potential users understand the lingo used in that particular industry, but this is not the case. Be sure to use the words your audience uses, and not the words you use. Understand your unique value proposition Because your app is undoubtedly one of many on the market vying to increase app downloads, focus on what makes your app unique. Build an app persona App persona example by Keepitusable To get more app downloads, it is essential to build an app persona based on your audience.

App store optimization Leanplum demonstrates the most important elements for app store optimization. Pay attention to above the fold Since people spend only about seven seconds on any app store page, they want to see what your app can offer them within those few seconds.

The very top part of your page is the most important. Make it count. Use a c ompelling app name Screenshot of the most important area for an app offered in Google Play Store. Offer your app in other languages Statista reports that the number of mobile phone users in in the US was approximately Once users see the value the app brings, monetize it with premium features.

It also gives users the opportunity to decide if your app is what they are looking for. In addition, to increase usage and loyalty, keep adding functionality based on audience needs. Social media marketing Build a following on social media The Calm app provides value through their Facebook posts to more than 1 million followers. Treat your app as a business and boost your online presence.

Make your posts relevant and meaningful, always adding value, never just promoting. Remember, for each social media platform, keep your brand tone consistent. When done correctly, they can lead to a significant increase to get more downloads. Set up a Facebook page Depending on the category of your app, and what it offers, you may want to think about starting social network pages. There are a few reasons why a Facebook page can be useful: Sharing valuable resources and information that lead to getting more app downloads Learning more about your target audience.

Partner with social media influencers Example of a social media influencer partnership for a giveaway. Ratings and reviews Encourage user reviews An app review is a source of credibility and honesty. Use these negative reviews as learning opportunities to find out how to improve your app.

Request reviews from app bloggers Request reviews from well-established app bloggers, and include the preview video to help them understand how it works.

Now, how do you get an app blogger to want to review your app? Maintained correctly, your website will attract traffic that you can use to market to. This is specifically effective when you publish regular blog posts with topics that are relevant to the solutions your app offers Set up a landing page A landing page is different to a website in that while a website is for informational purposes, a landing page is a targeted page with an aim to achieve one specific goal.

Use your website to get more traffic Image Credit: OverthinkGroup Use your website to draw traffic from search engines to get more mobile app downloads. Utilize social-media channels. These channels offer a great tool and medium to promote your own content as well as curate excellent content that your potential users may want to read.

Build a following by sharing relevant content regularly. Get community approval. Many apps have gotten tremendous feedback and followers this way, and those followers acted as brand ambassadors that influenced other users to download the app.

Build word of mouth. Potentially the best way to get traction for your app is through word of mouth. Not only does it create a viral effect, but people trust others to tell them about great discoveries. See my previous article on how to use word of mouth to influence users to download your app. Thomas Smale. Vitaly Alexandrov. Kent Huffman. Sergio Alvarez. Pamela Foley. Allan Matheson.